The Inishowen based entrepreneur behind Donegal premium craft drinks business The Muff Liquor Company is extremely proud to be named as one of Ireland’s most inspiring women in recognition of the success of her craft potato Gin and Vodka products that have been taking the drinks industry by storm across the world.

The announcement was made on Saturday, October 12th, 2019 at the Clayton Silversprings Hotel when 500 guests took part in the glamorous event hosted by RTE’s Miriam O’ Callaghan and Bibi Baskin.

Speaking after the awards ceremony Laura said she was over the moon at securing the award and thanked everyone for their support.

“I was in total shock when they read out my name, it was an amazing surprise. I feel so honoured to have won the Graham Norton Inspiring Women Awards, Ulster Business Woman of the Year. To be in league with such amazing women in leadership across the country, only makes me want to strive for further success.”

This accolade comes just weeks since the company’s success when they secured the People’s Choice at the Irish Gin Awards.  Laura commented: “This award was particularly special to us because it’s the ‘People’s Choice’ and is a real endorsement from our loyal customers. We enjoy great success at blind-tasting competitions, so for the public to vote for us in this hugely significant competition is a real coup. We are incredibly proud of what we have achieved since our company was launched in early 2018”.

Looking ahead, Laura says The Muff Liquor Company is currently in the process of crowdfunding via crowdcube to enable the company to expand the business into the Asian market.

“It’s an extremely busy time for us but it’s also really exciting. We are travelling all over the world promoting our products and showcasing our business model to a wider audience and endorsements like the Graham Norton gin awards, really give us the confidence to move our business forward and explore new markets. We are confident that the Asia market will embrace the innovative craft distilled spirits that have taken Ireland and the UK by storm and take us to a new level with our business.”

Laura explained: “2019 has been really busy for us at The Muff Liquor Company. It has involved a lot of travelling and attending a lot of showcases and events but we have a fantastic team behind us who are really supportive of our product, our brand and our company ethos.

“Being recognised at these awards is very important to us, it is indicative of the work we are doing and the confidence we have in our products. We are very much committed to further developing our plans for our own distillery and creating jobs in the local area but most of all we hope that our customers will continue to support us and enjoy our unique products.

“Key to our success to date is testament to the commitment of all our staff and the huge level support from family and friends in making our company a success,” Laura concluded.

For more information on the awards visit -www.inspiring.ie

Ends

‍